British workwear specialist, Wearwell has capped a boisterous first half of the year with the launch of its long awaited new website. The new site, which has been a work in progress for much of 2018, is the latest salvo in the workwear manufacturer’s continued expansion and push into new industries. Modern, easy to navigate and made in the UK, it sets a new standard for online branding within the workwear industry.
The new look wearwell.co.uk is part of a complete rebrand and sees the firm debut a fresh new brand image including smart logo. The rebrand has been overseen by the new management team which took the helm last summer under the steer of CEO, Richard Wright. As part of the company’s modernisation, the extensive new site provides a more informative, complete experience for visitors.
Modern, easy to navigate and made in the UK, it sets a new standard for online branding within the workwear industry.
Richard Wright said, “Our new site is the culmination of over a year’s worth of internal changes and perfectly reflects the new direction Wearwell has taken. It really showcases our brand while staying true to more than 70 years of Wearwell history. Our vision for the site was to create something that was different to anything else in the industry to set the benchmark for workwear and workwear procurement online. We will be carrying out a second phase of development this year and introducing an ecommerce facility.”
Packed with information and resources, the Wearwell site now provides a wealth of detail charting Wearwell’s journey from its first piece of protective clothing left the factory 75 years ago to the modern face of protective clothing.
The site touches on the heritage and knowledge gleaned from over seven decades protecting Britain’s workers, while also sharing more about the Tamworth team, cutting edge textiles, UK and near shore manufacturing facilities, bespoke design, wardrobe management and technical garment information.
To find out more and to see the new site, visit www.wearwell.co.uk